● Available for new projects
I’m Jewell Shaw — a UI/UX designer and front-end designer who turns complex products into clear, human experiences that ship.
Years designing
Years in UI/UX
Products shipped
Hello! I’m Jewell Shaw. I’m based in Raleigh, NC, and I’ve been designing for a long time — 9+ years in graphic design, 6+ years in UI/UX. People usually assume one came first and the other took over, but that’s not really how it went. I still care just as much about a logo or a brand system as I do about a wireframe or a user flow.
Honestly, my favorite kind of project is the one that needs both — a brand that has to become a real product, or a product that needs an actual identity instead of a generic UI kit slapped together. I work in Figma and Adobe Creative Suite, build in WordPress and Elementor, and I’m comfortable enough in HTML, CSS, and a growing amount of JavaScript and C# to design things that are realistic to actually build — not just pretty in a file.
2020 — Now
Designing end-to-end product experiences — research, flows, UI, and systems — across full-time roles and independent freelance work
2017 — Now
Building brand identities and visual systems as a freelance graphic designer
2015 — Now
Where design and code first came together — designing and building sites in WordPress and Elementor
Raleigh, NC based
Designing to the beat drop
Staying ahead of design trends
Research, flows, and information architecture that give a product its backbone.
High-craft visual design with systems that scale across a whole product.
Fluent across the modern design stack, from concept to polished handoff.
I can read, edit, and reason about front-end code, and I’m actively building toward shipping more of it myself.
From a single audit to an end-to-end product design engagement, I plug in wherever a team needs sharper UX and cleaner execution.
01
End-to-end design from concept to shippable UI.
02
Interviews, testing, and synthesis that de-risk decisions.
03
Scalable component libraries and documentation.
04
Clean, precise interfaces with a strong visual point of view
05
Interactive prototypes that make ideas testable early.
06
Turning designs into responsive, accessible front-end code.
07
Heuristic and accessibility reviews with an action plan.
08
Workflows and handoff that keep design and dev in sync.
FEATURED PROJECTS
Each one walks through the problem, the approach, the design decisions, and what it took to ship
A self-initiated WordPress + WooCommerce shop built to launch an independent art brand — with a clear path to purchase and an easy way to request commissions
UX Designer, UX Writer, Website Builder
WordPress, Woocommerce, Adobe