UI/UX & Web Designer in Raleigh, NCI design and buildinterfaceswebsitesproductsbrandsinterfacesinterfaces, websites, products, and brandspeople trust.
I’m Jewell Shaw. I turn complicated ideas into calm, confident experiences, then build them in WordPress, React, and clean front-end code. One person from first sketch to launch.
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Recent work. Hover or tab to a project to open it.
01 Selected work
Case studies that show the thinking, not just the screens.
Peacemade Craft
Role
UX, writing & build
Stack
WordPress, WooCommerce
Scope
Strategy to launch
02 Why hire me
What you get when you hire me.
Design and code from one person.
Built for real use, not just the demo.
Brand sense in every interface.
Decisions you can follow.
I lay out options and tradeoffs in plain language, so you can make the call with me instead of guessing.
03 Skills
What I bring to the table.
UX Strategy
- User research
- Journey mapping
- Info architecture
- User flows
- Wireframing
- Usability testing
Interface Design
- UI design
- Design systems
- Prototyping
- Accessibility
- Motion
- Responsive UI
Creative Tools
- Figma
- Framer
- Adobe CC
- WordPress
- Elementor
- Visual Studio
Front-End Craft
- HTML & CSS
- JavaScript
- React
- Git
- Supabase
- Vercel
04 Work with me
Two ways to hire me.
Full-time roles
Join your product team.
- Product designer, UI/UX designer, or design engineer
- Research, flows, UI, design systems, and front-end in one hire
- Based in Raleigh, NC. Open to [remote, hybrid, or on-site]
Freelance projects
Hire me for a project.
- Websites in WordPress, Elementor, and WooCommerce
- Product and UX design for apps and web tools
- Brand identity and design audits
05 Services
Where I can help.
Product & UX design
Research, flows, and interfaces for apps and web products, from first sketch to developer-ready files.
What you get
- User flows and wireframes
- High-fidelity UI for every key screen
- Clickable prototype for testing
- Design system components
- Developer handoff specs
Good fit if
Your product works but feels hard to use.
Website design & build
Fast, accessible websites in WordPress and Elementor, designed, written, and built by one person.
What you get
- Sitemap and content plan
- Page designs for desktop and mobile
- WordPress and Elementor build
- Accessibility and speed pass
- SEO basics and launch support
Good fit if
Your site no longer reflects the business you run.
Brand identity
Logos and visual systems that hold together across a website, a product, and print.
What you get
- Logo suite and usage rules
- Color and type system
- Brand guide
- Social and print templates
Good fit if
You're launching, or your look has drifted.
Design audits
A heuristic and accessibility review with a prioritized list of fixes you can act on.
What you get
- Heuristic UX review
- WCAG 2.1 AA accessibility check
- Prioritized fix list
- Walkthrough call with your team
Good fit if
You want a clear plan before paying for a redesign.
06 About
Design that respects the people using it.
- 2020 to nowUI/UX DesignerEnd-to-end product work across full-time roles and freelance clients.
- 2017 to nowGraphic DesignerBrand identities and visual systems for freelance clients.
- 2015 to nowWeb DesignerWhere design and code came together, in WordPress and Elementor.
07 Process
How a project runs.
Discover
Define
Design
Build & hand off
08 FAQ
Questions people ask before we start.
Are you open to full-time roles?
Do you only work with clients in Raleigh?
No. I’m based in Raleigh, NC, and work with teams and businesses anywhere. Local clients can meet in person.
Can you design and build my website?
Yes. I design and build in WordPress and Elementor, including WooCommerce stores, so you work with one person from plan to launch.
Do you work with in-house product teams?
Yes. I join existing teams for UX research, UI design, design systems, and audits, and hand off files developers can build from.
How much does a project cost?
It depends on the project, so there’s no set price. We’ll talk through what you need first, and then you get a written scope and a fixed quote before any work starts.
How do we get started?
Send a short note through the contact form. I’ll reply to set up a call and talk through what you need.


